Mobile data for everyone
  • What We Do
  • Why We're Different

Datami enables enhanced mobile engagement for brands while allowing operators to scale their mobile marketing business, and consumers to access and earn mobile data. By combining real-time customer data from operators and brands with an unparalleled range of network-aware mobile marketing solutions, our platform delivers sharp increases in click-thru rates and in-app daily active usage and conversion.

We align the needs of brands, operators and consumers to deliver on our vision: Mobile data for everyone.

We have already developed close partnerships with tier-one operators across six continents, serving more than 1.3 billion consumers. These partnerships - growing in number all the time - give us unrivaled access to premium targeting attribution criteria. Our industry-leading, network-aware mobile marketing platform supports more than 350 use cases that enhance brand engagement activities; including sponsored data, data rewards, sponsored mobile advertising and video, and BYOD split billing. Mobile operators benefit from the ability to scale their advertising, wholesale and B2B businesses, while increasing ARPU and accelerating monetization of new digital services.

Our unique ability to blend operator data, brand data, and proprietary technology allows us to drive a new level of brand engagement.

We are a group of mobile network, internet, and marketing experts that create mobile marketing solutions which enable brands to amplify their connection with mobile customers. We believe mobile data should be for everyone and we understand that, for mobile marketing to succeed, everyone has to benefit. Our solutions are designed to meet the needs of brands, advertising agencies and mobile operators, and most importantly, data-hungry mobile customers.

Datami is headquartered just outside bright and beautiful Boston and have teams across the globe, including our development center in Bangalore.

Solutions
Solution 1
Sponsored Data
Data sponsoring allows the sponsor to pay for consumers’ mobile data when using an app or a website. Think about how a bank could encourage more mobile banking by picking up the tab for data costs, or a retailer who wants to drive more in-app purchases by making their app truly free.
Solution 2
Data Rewards
Going beyond sponsoring content, Datami enables brands wanting to engage with mobile customers by offering mobile data as a reward in exchange for downloading an app, watching a video or other desired actions. Already popular in several emerging markets, Data Rewards is the first step in turning mobile data into a currency.
Solution 4
Next
Datami is at the cutting edge of mobile engagement innovation, bringing the interests of consumers, brands, and operator networks together in ways previously unimaginable. Through investments in research and new product development, we are positioned to offer brands, operators, and the entire mobile ecosystem an unparalleled mobile engagement platform.
Who Benefits

Brands

Extreme Engagement.Brands want to drive engagement with their customers. Our solution removes barriers helping them reach previously unattainable levels of app downloads, DAU, in-app purchases, video views, friend referrals or whatever innovative mobile campaign comes next.

Operators

Scale it up.With a desire to accelerate and scale their digital services business, operators can offer brands improved targeting, data sponsoring/rewards, and a rich portal to create, monitor and optimize campaigns. Consumers develop more loyalty and a greater appetite for data.

Consumers

More Data.Whether on a pre or post paid plan, residing in an emerging or developed country, consumers love their mobile data. More data means more freedom to access favorite apps and stay connected with friends and family.

Enterprises

Connecting with Employees.Sponsored Data enables organizations to connect with their employees on their personal mobile device/smartphone, without requiring the employee to use any of their own mobile data. Employees are more receptive to watching training content, such as videos, or using an enterprise application when the data is sponsored by their organization.
Products & Services
Services
Increase Clicks

Increase
Clicks

Higher Impressions

Higher
Impressions

More Installs

More
Installs

Broader Reach

Broader
Reach

Higher Transactions

Higher
Transactions

Higher Loyalty

Higher
Loyalty

More Video Views

More
Video Views

More Purchases

More
Purchases

Solutions
Sponsored
Data
Data
Rewards
Mobile
Advertising
BYOD
Split-billing
Carrier
Billing
Enablers
Personas
Network-aware
Targeting
Real-time
Network BI
Real-time
Analytics
Data
Locker
Solution Building Blocks
SDKs
Transparent
Gateway
Campaign
Portal
On-boarding
Portal
OMS
Cloud
News
news
October 3, 2018
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news
October 3, 2018
For two days, national and foreign speakers presented their vision about the future at the first “Mind the Future” event, hosted by IT Masters CON Ciudad de México

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news
October 3, 2018
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June 15, 2018
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July 10, 2018
Tricard uses "Browse for Free" to increase its customer base.

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July 10, 2018
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June 19, 2018
Leading ecommerce retailers are using Sponsored Data to boost app installs, dwell time, and sales. By making apps free to use on the mobile network, these retailers are delivering high value to their customers before they even make a purchase.

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news
June 19, 2018
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news
May 17, 2018
The challenges Brazilians face to avoid not running out of mobile data and the huge number of pre-paid phones in the country (61.5% of the total in March) opened the doors for the arrival of new apps with sponsored data – mostly offered by banks and retailers.

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May 17, 2018
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04/03/18
Datami, an American provider of solutions for mobile sponsored data, sees the small companies of Bahia and the Northeast of Brazil, as the springboard that will allow it to continue its fast paced growth in the Country.

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news
March 7, 2018
In Mexico, 84 percent of smartphone users have pre-paid plans that are not large enough to cover the use of different applications. Upon seeing this lag, Datami has capitalized its business model offering sponsored data solutions to organizations throughout the country.

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news
February 25, 2018
Datami alcança a marca 1 PB de dados trafegados gratuitamente em redes móveis

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news
February 22, 2018
Groundbreaking solution enables brands to focus sponsored data campaigns according to customer segment and user behavior.

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news
February 22, 2018
Remarkable milestone, reached only 18 months after launch, demonstrates the increasingly widespread adoption of sponsored data services among the world's leading brands

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news
February 22, 2018
A solução inovadora possibilita às marcas concentrar as campanhas de dados patrocinados de acordo com o segmento do cliente e comportamento do usuário.

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news
February 22, 2018
La innovadora solución le permite a las marcas enfocar las campañas de datos patrocinadas de acuerdo con el segmento de clientes y el comportamiento del usuario.

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news
February 22, 2018
O marco incrível, alcançado em apenas 18 meses, demonstra a adoção cada vez mais generalizada dos serviços de dados patrocinados pelas marcas líderes do mundo

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news
February 22, 2018
El hito notable, alcanzado sólo 18 meses después del lanzamiento, demuestra la adopción cada vez más extendida de los servicios de datos patrocinados entre las principales marcas del mundo

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news
September 14, 2017
Switching messages, watching movies or buying from the smartphone can be very convenient, but would not it be even better to do all this without spending a packet of data? Oddly enough, this is the proposal of Datami, a Boston based company whose business is based on two recent concepts: sponsored mobile data and data rewards…

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news
August 25, 2017
Por que empresas como Mercado Livre, Netshoes, Nestlé e Santander estão oferecendo internet gratuita nos smartphones

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news
August 16, 2017
Magazine Luiza has joined the trend of offering free navigation in its mobile application, joining a group formed by brands such as Bradesco, Netshoes, Mercado Livre, iFood, Liberty Seguros, among others. 

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news
August 11, 2017
Liberty Seguros offers free navigation on your apps

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news
August 10, 2017
Datami adds 400 terabytes of sponsored mobile browsing in less than a year

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news
August 3, 2017
Company achieves unprecedented commercial scale in sponsored data and data rewards in less than one year--sparking mobile engagement for leading brands

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news
May 16, 2017
2016 Award winning sponsored data catalyst continues championed by Orange & NTT; Datami CMO, David Nowicki, will provide expert insight on the “Currency of Mobile Data”

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news
April 27, 2017
All customers can use Santander apps (checking account) and Santander Way (cards) at will. APP Santander Universitario will also give free access to students who are not yet costumers.

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news
April 03, 2017
Telefónica’s Movistar will be the first mobile operator to launch sponsored data across Costa Rica, El Salvador, Guatemala, Nicaragua, Panama

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news
February 18, 2017
Orange to debut sponsored data that allows users to browse for free content sponsored by trademarks

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news
February 13, 2017
Mexican Mobile Operators Telcel and Movistar to Offer Users Free Mobile Data

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news
February 13, 2017
Top Regional Brands ifood, Mercado Libre, Netshoes and Privalia already running commercial customer engagement campaigns with Datami Platform

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news
January 15, 2017
Datami's technology used for iFood Sponsored Data Launch

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news
November 30, 2016
MUV and Datami Partner in LATAM to Deliver Sponsored Data

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news
November 28, 2016
First-of-its-kind Sponsored Data service is Launched in West Africa between Partners MTN Ghana, Viotech and Datami

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news
November 24, 2016
Sponsored data goes live in Mercado Livre app on Black Friday

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news
August 6, 2016
With 65% of sales happening through the app, the outlet invests in one more convenient perk for its customer using a solution powered by Datami

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news
May 19, 2016
Datami joined forces with Orange Group, Salesforce, Sigma Systems, CloudSense and Comptel to build a catalyst based on sponsored data and captured top trophy

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news
May 10, 2016
Datami executives to give two keynote presentations at TM Forum Live! with live demo's alongside Communications Framework Partners Orange Group, Salesforce, Sigma Systems, CloudSense, and Comptel

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news
May 5, 2016
Integration of Datami’s Toll-Free Video Capabilities With Sizmek to Drive Mobile Video Views Among Low-Spend Consumers Worldwide

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news
Feb 12, 2016
Orange Digital Ventures announces the acquisition of capital in four new start-ups, in line with the Orange Group’s strategic priorities.

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news
Nov 25, 2015
Nestlé coffee brand Nescafé aims to strengthen its relationship with new and existing consumers in Ghana.

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news
Feb 18, 2015
Datami wants to give app developers, advertisers and content-makers the ability to pick up the data tab for mobile users visiting their websites or using their app.

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People
  • Leadership
  • Board & Advisors
  • Team