Blog

June 29, 2017

From Automation To Inclusion: Why Banks Are Embracing Sponsored Data

A wave of Sponsored Data deployments from leading retail banks is the latest in a long line of innovations aimed at increasing the accessibility of banking services while driving down the cost of provision. 50 Years ago this month, retail banking changed forever with the introduction of the first Automated Teller Machines (ATM). Designed to […]

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September 27, 2017

Feel Free to Browse: How online retailers are driving sales with sponsored data

Leading online retailers are using sponsored data to remarkable effect: Consumers are spending more time in apps, browsing more frequently, and making more purchases. Before the internet, ‘browsing’ meant looking at goods on display in a store. So it was a perfect descriptor for early web use, which tended to be wide-ranging and exploratory rather than specific. […]

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