Groundbreaking solution enables brands to focus sponsored data campaigns according to customer segment and user behavior.
February 22, 2018, Boston MA – Mobile engagement leader Datami has announced the launch of its Audience Selector solution, giving brands the ability to precisely target different consumer segments with high performance sponsored data campaigns.
Sponsored data has already proven to be a powerful engagement mechanism, with Datami partners driving consumer engagement rates upwards by more than 30% in some instances.
The effectiveness of sponsored data has driven demand for additional functionality, most urgently a level of targeting considered fundamental to more established mobile engagement mechanisms.
Datami’s Audience Selector is the first solution in the market to address this demand, offering unprecedented flexibility and customization for brands embracing sponsored data.
Audience Selector allows brands to tailor levels of data sponsorship to different customer segments, or use sponsorship to drive key behaviors. For example, sponsorship could be contingent on customers using an app to make a purchase within a given timeframe, subscribing to a particular service, or providing access to personal data.
With Audience Selector, sponsorship can be activated and deactivated at an individual level, enabling the creation of personalized sponsored data programs which reflect user behavior as well as brands’ immediate priorities, and create measurable improvements in ROI.
“Enthusiasm for sponsored data has rocketed in the past year which has highlighted limitations as well as showcasing effectiveness,” said David Nowicki, Chief Marketing Officer at Datami. “Generic direct whitelisting services offer great reach but require brands to sponsor all users or none. Audience Selector gives brands the precision they require, enables operators to deliver a more sophisticated solution, and puts sponsored data on a par with other established mobile engagement mechanisms.”
As well as allowing for precise targeting, Audience Selector delivers significant improvements in campaign reporting and insights, providing access to granular analytics on performance.
The new solution has already been commercially deployed by a number of Datami’s global brand partners.
Datami is redefining how brands and companies engage with consumers over mobile. The Datami mobile engagement platform has successfully enabled brands to offer high-value mobile data to a worldwide consumer audience in exchange for deeper engagement and driving desired behavior, while allowing operators to optimize their network capacity to create new revenue streams. By combining real-time customer data from operators and brands with an unparalleled range of network-aware mobile engagement solutions, the Datami platform greatly expands the reach and achieves an unprecedented level of mobile engagement. Trusted by 1.8B+ mobile customers across Verizon, Telefónica (Movistar/VIVO/O2), Orange Group, Airtel Group, Telkomsel, Claro, Tigo, Oi, TIM, MTN, AT&T and more, Datami is commercially available in more than 20 countries across 5 continents.
David Nowicki, firstname.lastname@example.org