Data sponsoring allows the sponsor to pay for consumers’ mobile data when using an app or a website. Think about how a bank could encourage more mobile banking by picking up the tab for data costs, or a retailer who wants to drive more in-app purchases by making their app truly free.
Sponsored Data can also be used to serve the greater good, by bridging digital inequalities that exclude 3.9 billion people worldwide from Internet access. Learn more about the Reach for All Impact Initiative.
Mobile data
for everyone
- What We Do
- Why We're Different
- Who We Are
Datami enables enhanced mobile engagement for brands while allowing operators to scale their mobile marketing business, and consumers to access and earn mobile data. By combining real-time customer data from operators and brands with an unparalleled range of network-aware mobile marketing solutions, our platform delivers sharp increases in click-thru rates and in-app daily active usage and conversion.
We align the needs of brands, operators and consumers to deliver on our vision: Mobile data for everyone.
We have already developed close partnerships with tier-one operators across six continents, serving more than 1.3 billion consumers. These partnerships - growing in number all the time - give us unrivaled access to premium targeting attribution criteria. Our industry-leading, network-aware mobile marketing platform supports more than 350 use cases that enhance brand engagement activities; including sponsored data, data rewards, sponsored mobile advertising and video, and BYOD split billing. Mobile operators benefit from the ability to scale their advertising, wholesale and B2B businesses, while increasing ARPU and accelerating monetization of new digital services.
Our unique ability to blend operator data, brand data, and proprietary technology allows us to drive a new level of brand engagement.
We are a group of mobile network, internet, and marketing experts that create mobile marketing solutions which enable brands to amplify their connection with mobile customers. We believe mobile data should be for everyone and we understand that, for mobile marketing to succeed, everyone has to benefit. Our solutions are designed to meet the needs of brands, advertising agencies and mobile operators, and most importantly, data-hungry mobile customers.
Datami is headquartered just outside bright and beautiful Boston and have teams across the globe, including our development center in Bangalore.
Solutions
Sponsored Data
Data Rewards
Going beyond sponsoring content, Datami enables brands wanting to engage with mobile customers by offering mobile data as a reward in exchange for downloading an app, watching a video or other desired actions. Already popular in several emerging markets, Data Rewards is the first step in turning mobile data into a currency.
IoT
Datami delivers a flexible, modular, and scalable IoT platform that enables carriers to innovate their IoT offerings in a cost-effective and efficient manner. Bringing simplicity to a complex IoT ecosystem, Datami modules such as Accounting, Split-Billing, and Analytics can seamlessly integrate into the carrier's in-house and third-party solutions. With plug-and-play modules that layer onto existing technology, Datami can help enhance your IoT portfolio in step with your customers' evolving needs.
Who Benefits
Brands
Extreme Engagement.Brands want to drive engagement with their customers. Our solution removes barriers helping them reach previously unattainable levels of app downloads, DAU, in-app purchases, video views, friend referrals or whatever innovative mobile campaign comes next.
Operators
Scale it up.With a desire to accelerate and scale their digital services business, operators can offer brands improved targeting, data sponsoring/rewards, and a rich portal to create, monitor and optimize campaigns. Consumers develop more loyalty and a greater appetite for data.
Consumers
More Data.Whether on a pre or post paid plan, residing in an emerging or developed country, consumers love their mobile data. More data means more freedom to access favorite apps and stay connected with friends and family.
Enterprises
Connecting with Employees.Sponsored Data enables organizations to connect with their employees on their personal mobile device/smartphone, without requiring the employee to use any of their own mobile data. Employees are more receptive to watching training content, such as videos, or using an enterprise application when the data is sponsored by their organization.
Products & Services
Services
Increase
Clicks
Higher
Impressions
More
Installs
Broader
Reach
Higher
Transactions
Higher
Loyalty
More
Video Views
More
Purchases
Solutions
Sponsored
Data
Data
Data
Rewards
Rewards
Mobile
Advertising
Advertising
BYOD
Split-billing
Split-billing
Carrier
Billing
Billing
Enablers
Personas
Network-aware
Targeting
Targeting
Real-time
Network BI
Network BI
Real-time
Analytics
Analytics
Data
Locker
Locker
Solution Building Blocks
SDKs
Transparent
Gateway
Gateway
Campaign
Portal
Portal
On-boarding
Portal
Portal
OMS
Cloud
Cloud
News
May 13, 2020
The CPFL Energia application received the opportunity to provide data-free access to its users on Wednesday, May 13.
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May 7, 2020
To sponsor cellphone data for underserved students to access educational apps is an option to reduce the digital gap in Mexico, said Marcelo León, Commercial Director for Latin America at digital technology firm Datami.
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April 29, 2020
Data from the International Telecommunication Union show that half of the world's population does not have access to the internet.
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April 24, 2020
Brazil may have lagged behind other major world economies in implementing strict social isolation standards to combat the COVID-19 pandemic, the disease caused by the coronavirus.
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October 22, 2018
Today, Datami said that it has been selected by Bharti Airtel to support its broad-scale IoT solution.
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October 3, 2018
For two days, national and foreign speakers presented their vision about the future at the first “Mind the Future” event, hosted by IT Masters CON Ciudad de México
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October 3, 2018
Internet sponsored access business is an important segment for new forms of remuneration for the telecommunications market.
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June 19, 2018
Leading ecommerce retailers are using Sponsored Data to boost app installs, dwell time, and sales. By making apps free to use on the mobile network, these retailers are delivering high value to their customers before they even make a purchase.
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May 17, 2018
The challenges Brazilians face to avoid not running out of mobile data and the huge number of pre-paid phones in the country (61.5% of the total in March) opened the doors for the arrival of new apps with sponsored data – mostly offered by banks and retailers.
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04/03/18
Datami, an American provider of solutions for mobile sponsored data, sees the small companies of Bahia and the Northeast of Brazil, as the springboard that will allow it to continue its fast paced growth in the Country.
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March 7, 2018
In Mexico, 84 percent of smartphone users have pre-paid plans that are not large enough to cover the use of different applications. Upon seeing this lag, Datami has capitalized its business model offering sponsored data solutions to organizations throughout the country.
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February 25, 2018
Datami alcança a marca 1 PB de dados trafegados gratuitamente em redes móveis
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February 22, 2018
Groundbreaking solution enables brands to focus sponsored data campaigns according to customer segment and user behavior.
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February 22, 2018
Remarkable milestone, reached only 18 months after launch, demonstrates the increasingly widespread adoption of sponsored data services among the world's leading brands
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February 22, 2018
A solução inovadora possibilita às marcas concentrar as campanhas de dados patrocinados de acordo com o segmento do cliente e comportamento do usuário.
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February 22, 2018
La innovadora solución le permite a las marcas enfocar las campañas de datos patrocinadas de acuerdo con el segmento de clientes y el comportamiento del usuario.
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February 22, 2018
O marco incrível, alcançado em apenas 18 meses, demonstra a adoção cada vez mais generalizada dos serviços de dados patrocinados pelas marcas líderes do mundo
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February 22, 2018
El hito notable, alcanzado sólo 18 meses después del lanzamiento, demuestra la adopción cada vez más extendida de los servicios de datos patrocinados entre las principales marcas del mundo
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September 14, 2017
Switching messages, watching movies or buying from the smartphone can be very convenient, but would not it be even better to do all this without spending a packet of data? Oddly enough, this is the proposal of Datami, a Boston based company whose business is based on two recent concepts: sponsored mobile data and data rewards…
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August 25, 2017
Por que empresas como Mercado Livre, Netshoes, Nestlé e Santander estão oferecendo internet gratuita nos smartphones
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August 16, 2017
Magazine Luiza has joined the trend of offering free navigation in its mobile application, joining a group formed by brands such as Bradesco, Netshoes, Mercado Livre, iFood, Liberty Seguros, among others.
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August 3, 2017
Company achieves unprecedented commercial scale in sponsored data and data rewards in less than one year--sparking mobile engagement for leading brands
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May 16, 2017
2016 Award winning sponsored data catalyst continues championed by Orange & NTT; Datami CMO, David Nowicki, will provide expert insight on the “Currency of Mobile Data”
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April 27, 2017
All customers can use Santander apps (checking account) and Santander Way (cards) at will. APP Santander Universitario will also give free access to students who are not yet costumers.
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April 03, 2017
Telefónica’s Movistar will be the first mobile operator to launch sponsored data across Costa Rica, El Salvador, Guatemala, Nicaragua, Panama
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February 18, 2017
Orange to debut sponsored data that allows users to browse for free content sponsored by trademarks
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February 13, 2017
Mexican Mobile Operators Telcel and Movistar to Offer Users Free Mobile Data
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February 13, 2017
Top Regional Brands ifood, Mercado Libre, Netshoes and Privalia already running commercial customer engagement campaigns with Datami Platform
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November 28, 2016
First-of-its-kind Sponsored Data service is Launched in West Africa between Partners MTN Ghana, Viotech and Datami
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August 6, 2016
With 65% of sales happening through the app, the outlet invests in one more convenient perk for its customer using a solution powered by Datami
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May 19, 2016
Datami joined forces with Orange Group, Salesforce, Sigma Systems, CloudSense and Comptel to build a catalyst based on sponsored data and captured top trophy
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May 10, 2016
Datami executives to give two keynote presentations at TM Forum Live! with live demo's alongside Communications Framework Partners Orange Group, Salesforce, Sigma Systems, CloudSense, and Comptel
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May 5, 2016
Integration of Datami’s Toll-Free Video Capabilities With Sizmek to Drive Mobile Video Views Among Low-Spend Consumers Worldwide
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Feb 12, 2016
Orange Digital Ventures announces the acquisition of capital in four new start-ups, in line with the Orange Group’s strategic priorities.
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Nov 25, 2015
Nestlé coffee brand Nescafé aims to strengthen its relationship with new and existing consumers in Ghana.
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Feb 18, 2015
Datami wants to give app developers, advertisers and content-makers the ability to pick up the data tab for mobile users visiting their websites or using their app.
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Events
People
- Leadership
- Board & Advisors
- Team
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Harjot SalujaPresident and CEO -
Jagan ShantigramCTO -
Harsh SaxenaCOO -
Marcelo LeonSales Director, LATAM
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Harjot Saluja
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Jagan Shantigram
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Mung Chiang -
Jeff Samberg -
Wim Sweldens -
Marcus W. Brauchli -
John M. Cioffi -
Brian O'Kelly
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Dr. T. Russell Hsing -
Reed Hundt -
Bryan Rutberg -
Iyad Tarazi -
Strauss Zelnick -
Jake Mass -
Donald H. Wang
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Elizabeth Chambers
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Laurent Leboucher -
Harmeen Mehta
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Abhilash Ramachandran -
Abhishek Agrawal -
Abhishek Kumar -
Ajay Kumar Kayak -
Ambika Pillai -
Anil Kumar -
Arul Kumar -
Avi Chopra
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Baba Saheb -
Cyan Herrara -
Damandeep Singh -
Devisetti Deekshitha Nageswara Rao -
Diwakar Bhardwaj -
Harjot Saluja
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Harsh Saxena
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Henrique Maria -
Jagan Shantigram
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Julia Metcalf -
Julienne Pearson -
Karthik M
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Karthik R Pai -
Krishna Mishra -
Kuna. L. P. Hanuma -
Marcelo Leon
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Murari Janardhan -
Pawan Bawankar
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P Anand Kumar -
Prateek Gupta -
Raghu Muninanjappa -
Rajeev Mishra -
Ramkumar Chandrasekaran
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Ravikirana B S -
Rich Gastwirt -
Rohit Mohan -
Sameer Kumar Sahu -
Sreeharsha S -
Srinivasa Bapatla Veera
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Stephanie Walsh -
Sujith Kumar Aanand -
Tej Bisht -
Thilagavathi Ramasamy -
Vikesh Kumar