TM FORUM LIVE! Nice, France – May 19th, 2016: Datami and Catalyst project partners were involved in an event during TM Forum Live! Conference and Expo in Nice, France on Wednesday May 11th, 2016, that saw them walk away with the most prestigious award, “Most Innovative Catalyst—Commercial in Communications Industry.”
A total of 29 teams had the opportunity to showcase their Catalysts at the annual TM Forum Live trade show. Orange Group championed the challenge “New Business Models with Mobile Sponsored Data”, while participant organizations, Datami, Salesforce, Sigma, CloudSense and Comptel, were brought in to solve the challenge. This winning Catalyst team demonstrated an innovative way to monetize mobile data in a B2B2C business model that creates a trustworthy experience between digital services and their customers.
The Catalyst event is a place where rapid-fire and original proof-of-concept projects from members informs and leverages TM Forum best practices and standards, connecting service providers, technology suppliers, and global enterprises with innovative solutions to common industry challenges.
Sponsored Data allows a sponsor, either a brand, a retailer, or an enterprise, to pay for its users’ mobile data while using their app or a website. For example, a digital service provider who wants to create a best-in-class digital experience with its customers, can incentivize them to engage more within their mobile app and complete transactions instead of alternative services, like call centers and in store, which involve higher operating costs.
Datami enables enhanced mobile engagement for brands while allowing operators to scale their mobile marketing business, and consumers to access and earn mobile data. By combining real-time customer data from operators and brands with an unparalleled range of network-aware mobile marketing solutions, the Datami OMS platform delivers sharp increases in click-thru rates and in-app daily active usage and conversion. Datami is able to reach more than 1.3 billion mobile customers globally and is rolling out service with leading mobile operators across six continents. Datami is privately held with investment from private investors and some of the largest mobile operator groups in the world.
Please visit www.datami.com for more information.
About TM Forum
TM Forum is the global industry association for digital business, connecting talented individuals, leading companies, and diverse ecosystems to accelerate its members’ successful digital business transformation. The collective experience and interests of its member community – comprised of tens-of-thousands of professionals within 900+ market-leading global enterprises, service providers and technology suppliers that together account for trillions of dollars in annual revenues – drives everything they do, from thought-provoking research and publications, to practical guidance, collaboration programs, tools and best practices, hands-on events, and training for business and IT leaders.
Through three key programs – Agile Business and IT, Open Digital Ecosystem, and Customer Centricity – TM Forum provide an open platform for its members to connect and collaborate with individuals and groups from around the world to solve key challenges and rapidly innovate to deliver and monetize new services, improve business agility, partner for success, reduce cost and risk, and enhance customer value and loyalty.
Visit www.tmforum.org for more information.
CMO and Head of Products